Team

Dovetailed is all about people. We are a tight-knit, multi-disciplinary team.

We inspire each other and share our work so it goes through the rigour of many different perspectives. And we have fun doing so!

Vaiva 

CEO 

Dr Vaiva Kalnikaite is the founder of Dovetailed and an expert on behaviour design for human-machine interactions for artificial intelligence, internet of everything and digital environments. She holds a PhD in Human Computer Interaction and has worked for companies like Microsoft, PARC and GE. She recently appeared on BBC Click and in the Stylist Magazine. She is an RSA fellow.

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Matt

Operations Manager

Described as a 'Swiss army knife' by Lele, Matt has worked in property management for over a decade, making significant contributions to the growth of global companies like Amazon and Mitie in Cambridge, where he has lived for over 20 years. His diverse career background enables him to pitch in at all levels of the business and do the 'dirty work' so that the talented team of designers we have can focus on great UX design and innovation. 

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Lele

Visual Storyteller

Lele is a Visual storyteller with an MA in illustration from Cambridge School of Art. She began her career as an Art Director, and has worked for global companies such as Apple and Sony. Alongside adding fantastic visual design to our projects, Lele is a frequent collaborator at the Heong Gallery in Cambridge, and is the Artist In Residence at the Stephen Perse Foundation, one of the top independent schools in the country. 

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Vicky

UX Designer

Vicky recently relocated from Berlin, where she spent three years working as a UX Designer on the main website of the German Federal Ministry of Environment. In total, Vicky has six years of design experience across a broad spectrum.

Tom

UX Designer

Tom is a user experience researcher and holds an MA from the Royal College of Art, using his design and engineering background to great effect in exploring the semantics of haptic feedback. He works across multiple projects at Dovetailed and is completing a company sponsored PhD on novel multi-sensory interactions.

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Ieva

Creativity Researcher and Entrepreneur in Residence

Dr Ieva Martinaityte is an Assistant Professor at the University of East Anglia, Norwich Business School, a position she has held since 2013, as well as being our Researcher in Residence. Ieva's work focuses on the different factors that facilitate or inhibit employee creativity. She presented her work in the world leading conferences on Organisational Psychology such as the Academy of Management, Society of Industrial and Organisational Psychology and more.  

Ieva is also the Founder of Creativity Lab, with a mission to bring more creativity into everyones life. 

Andrzej writes code for large financial and production apps. With an MSc from the Faculty of Electronics, Telecommunications and Informatics. Andrzej is a full stack developer. He has worked as part of the team developing systems for complex domains for cometics and manufacturing industries.

Michal

Principal Software Engineer

Michal holds an MSc in Applied Physics. He is a senior software developer, working with companies in helping them with development anything from a website to a more complex application, including applications that help Dovetailed team to understand human behaviours online and in the real life. He likes traveling and dreams about climbing Kilimanjaro.

Lapka

Chief Tickles Officer

Curious by nature. Enjoys tickles and keeps our spirits high. Loves to play games and take naps in the sun.

Team

Dovetailed is all about people. We are a tight-knit, multi-disciplinary team.

We inspire each other and share our work so it goes through the rigour of many different perspectives. And we have fun doing so!

Vaiva 

CEO 

Dr Vaiva Kalnikaite is the founder of Dovetailed and an expert on behaviour design for human-machine interactions for artificial intelligence, internet of everything and digital environments. She holds a PhD in Human Computer Interaction and has worked for companies like Microsoft, PARC and GE. She recently appeared on BBC Click and in the Stylist Magazine. She is an RSA fellow.

  • Twitter
  • Grey LinkedIn Icon

Matt

Operations Manager

Matt has worked in property management for over a decade, making significant contributions to the growth of global companies like Amazon and Mitie in Cambridge, where he has lived for over 20 years. 

  • Grey LinkedIn Icon

Lele

Creative Director

Lele is a visual storyteller with an MA in illustration from Cambridge School of Art. She began her career as an Art Director, and has worked for global companies such as Apple and Sony, and is Artist in Residence at the Perse school. 

  • Twitter
  • Grey LinkedIn Icon

Vicky

UX Designer

Vicky is a user experience designer and recently relocated from Berlin, where she spent the past six years refining her design skills in various disciplines, and has experience in a broad range of design software.

Tom

UX Designer

Tom is a user experience researcher and holds an MA from the Royal College of Art, using his design and engineering background to great effect in exploring the semantics of haptic feedback. He works across multiple projects at Dovetailed and is completing a company sponsored PhD on novel multi-sensory interactions.

  • Twitter
  • Grey LinkedIn Icon

Ieva

Creativity Researcher and Entrepreneur in Residence

Dr Ieva Martinaityte is an Assistant Professor at the University of East Anglia, Norwich Business School, a position she has held since 2013, as well as being our Researcher in Residence. Ieva's work focuses on the different factors that facilitate or inhibit employee creativity.

Victoria

Social Media Specialist

Victoria is a PR and social media specialist with over a decade's experience. Victoria has spent the majority of her career honing her communication skills at travel & lifestyle PR agencies in London before moving to Cambridge with her young family.

Andrzej

Software Engineer

Andrzej writes code for large financial and production apps. With an MSc from the Faculty of Electronics, Telecommunications and Informatics. Andrzej is a full stack developer. He has worked as part of the team developing systems for complex domains for cometics and manufacturing industries.

Michal

Principal Software Engineer

Michal holds an MSc in Applied Physics. He is a senior software developer, working with companies in helping them with development anything from a website to a more complex application, including applications that help Dovetailed team to understand human behaviours online and in the real life. He likes traveling and dreams about climbing Kilimanjaro.

Lapka

Chief Tickles Officer

Curious by nature. Enjoys tickles and keeps our spirits high. Loves to play games and take naps in the sun.

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