Dovetailed is all about people. We are a tight-knit, multi-disciplinary team.

We inspire each other and share our work so it goes through the rigour of many different perspectives. And we have fun doing so!



Dr Vaiva Kalnikaite is the founder of Dovetailed and an expert on behaviour design for human-machine interactions for artificial intelligence, internet of everything and digital environments. She holds a PhD in Human Computer Interaction and has worked for companies like Microsoft, PARC and GE. She recently appeared on BBC Click and in the Stylist Magazine. She is an RSA fellow.

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Creative Director

Lele is a Visual Artist with an MA in illustration from Cambridge School of Art. She began her career as an Art Director, and has worked for global companies such as Apple and Sony, she was Artist in Residence at the Perse school during 2018/2019.

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UX Designer

Vicky is a user experience designer and recently relocated from Berlin, where she spent the past six years refining her design skills in various disciplines, and has experience in a broad range of design software.


Communications Manager

Victoria is a PR and social media specialist with over a decade's experience. Victoria has spent the majority of her career honing her communication skills at travel & lifestyle PR agencies in London before moving to Cambridge with her young family.


Intern UX Designer

James recently joined Dovetailed as an intern UX designer. James holds a degree in Design & Technology and past work experience's include roles as a packaging designer, CAD designer and Mechanical engineer in the Aerospace industry.


Creativity Researcher and Entrepreneur in Residence

Dr Ieva Martinaityte is an Assistant Professor at the University of East Anglia, Norwich Business School, a position she has held since 2013, as well as being our Researcher in Residence. Ieva's work focuses on the different factors that facilitate or inhibit employee creativity.


Software Engineer

Andrzej writes code for large financial and production apps. With an MSc from the Faculty of Electronics, Telecommunications and Informatics. Andrzej is a full stack developer. He has worked as part of the team developing systems for complex domains for cometics and manufacturing industries.


Principal Software Engineer

Michal holds an MSc in Applied Physics. He is a senior software developer, working with companies in helping them with development anything from a website to a more complex application, including applications that help Dovetailed team to understand human behaviours online and in the real life. He likes traveling and dreams about climbing Kilimanjaro.



Chief Tickles Officer

Curious by nature. Enjoys tickles and keeps our spirits high. Loves to play games and take naps in the sun.