Re-imagining the way we prepare, cook & store food
In recent years, Beko has successfully differentiated its range of home appliances by integrating user-centred innovations that take advantage of the latest technology. Beko brought Dovetailed in to facilitate the process of ideation and the development of a new prototype for the connected kitchen.
Consumer and technology trends analysis
Live-data collection and analysis
Translation of user insights into design concepts
Only the best ideas will fly
We led an ideation workshop for Beko's R&D team at our offices. We generated many interesting ideas which we narrowed down to the smart fridge concept as the one with the greatest potential for further development.
We started this project by exploring existing behaviours around fridge use from a range of users. Asking ourselves how do fridges and other methods of food storage fit into everyday routines? We decided to apply ethnography to observe, log and analyse these routine behaviours. For this, we designed and ran a user research study of eight individuals and families.
We designed and developed probes that allowed us to capture data unobtrusively and observe behaviours and habits from a distance. We collected a vast amount of high-quality data which gave us deep insights and helped us discover new behavioural patterns.
Iterative Design Process
Our design & research team iterated and quickly translated the research into early concepts for the smart fridge through sketching and presentation visuals until a winning product, embodied with intuitive UI, was designed and completed.
The results of the in-home trial and subsequent usability testing on more finessed prototypes built Beko’s confidence in the value of smart fridges and connected kitchen appliances. This led to the demonstration of a prototype at IFA 2017, a top-tier expo for showcasing the latest home appliance innovations. The prototype was then put forwards for future product design by Beko.